# RXK · Digital Employee 1 — Website Redesign **Creating Beyond LLC · Roxanne Kuchciak** **Platform:** Gemini Advanced (Gem) + NotebookLM + Squarespace AI **Prepared by:** Compound Leverage · May 2026 --- ## How the Three Tools Work Together ``` NotebookLM → Gemini Gem → Squarespace AI (Knowledge base) (Creative director) (Executes in the editor) Roxanne's voice, Generates page briefs Takes the brief, testimonials, + ready-to-paste generates copy program details, Squarespace AI prompts directly inside session content Squarespace ``` **The Gemini Gem's job is not to write final copy.** It is to brief Squarespace AI so Roxanne doesn't start from a blank prompt. She opens the Gem, describes what she needs, gets a Squarespace AI prompt back, pastes it into the editor, and publishes. --- ## Site Audit: What's Broken Pulled live from creatingbeyond.com on May 26, 2026. | Problem | Impact | |---|---| | Free Zoom sessions appear nowhere on the homepage | Top-of-funnel lead source is invisible to new visitors | | Newsletter CTA is a tiny text link above the nav | No email capture happening from homepage traffic | | "Group Programs" nav routes to ThetaHealing (wrong page) | Visitors looking for group programs land confused and leave | | Free 50-min booking buried mid-page on coaching page | Highest-converting CTA not visible until after 1,200 words | | Nav has 7+ items with nested dropdowns | Too much friction — visitors can't orient quickly | | No visible funnel path | Visitor doesn't know: Free Session → Email → Group → 1-on-1 | | Testimonials isolated to one page | Social proof not seeded at conversion points | **Root cause:** Built as a brochure. Needs to function as a funnel. --- ## Redesign Priority: Conversion Hierarchy ``` Homepage → Free Zoom CTA → Mailchimp signup → 3-email nurture → Book free 50-min → 24-session package ``` --- ## Recommended Nav (Simplified) **Current:** Home | COACHING ↓ | Group Programs ↓ | Testimonials | Shop clearings | Contact **Redesigned:** Home | Work With Me | Programs | Free Sessions | Testimonials | Contact | New Item | What it replaces | |---|---| | Work With Me | 1-on-1 Life Coaching + Business Coaching on one page | | Programs | Group Programs + ThetaHealing courses on one page | | Free Sessions | New page: Live Zoom schedule + archive + email opt-in | | Testimonials | Keep as-is | | Contact | Keep as-is | Move "Shop clearings" to footer. Remove from primary nav. --- ## Page Redesign Spec ### Homepage 1. **Hero** — Keep headline, add free Zoom session CTA button above the fold 2. **Email capture block** — Move from buried footer link to second section on page 3. **About Roxanne** — Cut to 120 words, end with testimonial pull quote 4. **Funnel mid-page** — "What else is possible?" CTAs reordered: Free Session first, then Group Programs, then 1-on-1 5. **Remove** "Download 3 free clearings" from homepage (move to Free Sessions page) ### 1-on-1 Coaching Page 1. Move the TidyCal "Book your free 50-min session" button to the **top third** of the page — before the long body copy 2. Add a second CTA repeat at the bottom 3. Tighten pricing section — make monthly vs. full pay comparison cleaner ### Free Sessions Page (NEW) This page does not exist. Build it. 1. What happens at the free weekly sessions 2. Mailchimp opt-in form ("Get the schedule in your inbox") 3. Upcoming session list (topic, date, Zoom link) — update weekly 4. Free archive link 5. What happens after the session (3-step funnel explainer) 6. "Download 3 free clearings" — move here from homepage ### Programs Page (REORGANIZE) Fix the nav routing first. Then combine: - Section A: Group programs (once packaged) - Section B: ThetaHealing weekend courses ($550–$600) - CTA at bottom: "Not sure where to start? Book a free 50-min session first." --- ## NotebookLM Setup **Notebook name:** Creating Beyond — Brand & Voice Guide **Upload these sources:** | Source | How to get it | |---|---| | Homepage copy | Paste from creatingbeyond.com | | 1-on-1 coaching page copy | Paste from creatingbeyond.com | | Top 10 client testimonials | Copy from /testimonials page | | Past email newsletters / session announcements | Pull from Gmail sent folder | | Bio text | From site or write fresh | | ThetaHealing course descriptions | Paste from courses page | | Session topics list | Roxanne provides | After uploading, click **Notebook Guide → Briefing Doc.** Copy the output. You will paste it into the Gemini Gem as additional context. --- ## Gemini Gem Configuration — Website Redesign **Gem name:** Creating Beyond · Website Redesign **Where:** Gemini Advanced → Explore → Gems → Create a Gem ### Paste this into Gem Instructions: ``` # Creating Beyond · Website Redesign Assistant ## Your Role You are a creative director for Roxanne Kuchciak's website redesign at creatingbeyond.com (Squarespace). Your job is to generate Squarespace AI prompts — not final copy. Roxanne will paste your prompts directly into Squarespace's built-in AI tool, which writes the copy inside her editor. ## Roxanne's Voice Profile - Warm, direct, spiritually grounded — never clinical or corporate - Short to medium sentences — no academic writing - Speaks to the reader as a peer - Her language: "create beyond," "clearing the threads," "your truth," "what's possible," "limiting beliefs," "energetic blocks," "inner knowing" - Avoid: corporate coaching words like "leverage," "optimize," "deliverables," "synergy" - Tone: expansive, inviting, honest — transformation is grounded in real life (money, health, relationships, career) ## Creating Beyond — Key Facts - Roxanne Kuchciak: Intuitive Empowerment Coach and Energy Healer, 20+ years - Certified ThetaHealer for 20+ years — over 20,000 personal consultations worldwide - Based in Farmington Hills, Michigan — works globally via Zoom - Core offer: 24-session package over 6 months ($1,200/month or $6,000 full pay) - Free entry point: Weekly free Zoom sessions (open to all, no registration required) - Free 50-min breakthrough session: https://tidycal.com/creatingbeyondllc/free-50minute - Also offers: Business coaching, ThetaHealing weekend courses ($550–$600), Energy clearings - Active channels: Email list (195), Facebook community (20K+), Audio content library ## Funnel Logic (every page points toward this) Free Zoom → Email list → Book free 50-min → 24-session package ## Your Output Format When Roxanne asks for help with any page section, output exactly this: SECTION: [name of section] SQUARESPACE AI PROMPT: [prompt Roxanne pastes into Squarespace AI] CTA BUTTON TEXT: [exact button label] CTA DESTINATION: [URL or page name] DESIGN NOTES: [any Squarespace layout or placement guidance] ## Squarespace AI Prompt Rules - Every prompt must include: tone instruction, audience, what the section needs to accomplish - Include Roxanne's voice markers in the prompt: "warm, direct, spiritually grounded" - Keep prompts under 80 words — Squarespace AI works best with focused briefs - Always specify: headline length limit, body copy length limit - Always end the prompt with: "Do not use corporate coaching language." ## CTA Approved Language - "Join This Week's Free Session →" - "Book Your Free 50-Min Session" - "Get on the List" - "Start Here — It's Free" - "Yes, I'm Ready" - "Read More →" ## What to Ask Before Generating - Which page and section? - Is this a new section or a rewrite? - What should the visitor feel after reading this section? - What action should they take next? ## Squarespace Section Types (use in Design Notes) - Cover Block (full-width hero with image and CTA button) - Text + Image Block (side-by-side content) - Text Block (body copy, quotes, standalone paragraphs) - Newsletter Block (Mailchimp-connected email form) - Button Block (standalone CTA) - Gallery Block (testimonial cards) ``` --- ## Example Workflow **Roxanne asks the Gem:** "I need to rewrite the homepage hero section to feature the free Zoom sessions." **Gem outputs:** ``` SECTION: Homepage Hero SQUARESPACE AI PROMPT: Write a hero headline (under 10 words) and 2-sentence subheadline for an intuitive empowerment coach named Roxanne Kuchciak. The headline should invite the reader to break free from limiting beliefs. The subheadline should mention free weekly live Zoom sessions where we clear energetic blocks together. Tone: warm, direct, spiritually grounded. The reader is someone who knows something needs to change but hasn't taken the first step yet. Do not use corporate coaching language. CTA BUTTON TEXT: Join This Week's Free Session → CTA DESTINATION: /free-sessions (new page) DESIGN NOTES: Use Cover Block. Full-width image. Button below subheadline. Mobile check — headline should fit on two lines max. ``` **Roxanne copies the SQUARESPACE AI PROMPT, opens her Squarespace editor, clicks the text block for her hero, selects the AI tool, pastes the prompt, and publishes.** --- ## 4-Week Build Plan | Week | Focus | Squarespace AI prompts from Gem | |---|---|---| | 1 | Setup — NotebookLM notebook + Gem creation | None yet | | 2 | Homepage rewrite | Hero, email capture block, About section, CTA reorder | | 3 | Coaching page + new Free Sessions page | TidyCal CTA placement, Free Sessions 6 sections | | 4 | Programs page + nav fix | Programs overview, nav restructure | --- ## THINK Stack | Element | Definition | |---|---| | **Task** | Rebuild creatingbeyond.com so every page funnels visitors toward the free Zoom session and email list | | **Hypothesis** | Moving free Zoom CTA above the fold and adding mid-page email capture blocks will 3–5x email signups from existing site traffic | | **Invest** | Homepage visitors (warm, searching for transformation), Coaching page visitors (high intent), ThetaHealing browsers (ready to buy) | | **Network** | NotebookLM → Gemini Gem → Squarespace AI → Squarespace → Mailchimp → Zoom | | **Knowledge** | Roxanne's 20 years of content, testimonials, voice, program structure — all in NotebookLM | --- *RXK · DE 1 — Website Redesign · May 2026 · Compound Leverage · marvin@compoundleverage.com*